Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.
The latest developments in sports production are the subject of a report available to SportBusiness Knowledge Centre subscribers this month. Eurosport’s Julien Bergeaud (Director of Development) and Arnaud Simon (Director of TV Content) gave us their take on some key issues.