SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
Lars Lundov, CEO of Sport Event Denmark, tells SportBusiness International about the role his company played in bringing the IAAF (International Association of Athletics Federations) World Half Marathon race to Copenhagen on March 29.
The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.