PSG and Schalke 04: The football clubs imagining a future without football

  • PSG and Schalke pioneer football club involvement in esports
  • PSG targeting Asian youth, Schalke broadening European brand
  • Both clubs believe gaming is the future of entertainment
During the 15th minute of a Swiss Super League match between Young Boys Bern and FC Basel, a PlayStation controller was hurled onto the pitch. It bounced off the turf and landed among the tennis balls that had been thrown a few seconds earlier.

Host broadcaster SRF, innocently seeking to provide its audience with some context for the delay, zoomed in on the controller. A pithy message, written in English, was daubed upon it in silver marker pen: “FUCK E-SPORTS”.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.