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PSG and Schalke 04: The football clubs imagining a future without football

  • PSG and Schalke pioneer football club involvement in esports
  • PSG targeting Asian youth, Schalke broadening European brand
  • Both clubs believe gaming is the future of entertainment
During the 15th minute of a Swiss Super League match between Young Boys Bern and FC Basel, a PlayStation controller was hurled onto the pitch. It bounced off the turf and landed among the tennis balls that had been thrown a few seconds earlier.

Host broadcaster SRF, innocently seeking to provide its audience with some context for the delay, zoomed in on the controller. A pithy message, written in English, was daubed upon it in silver marker pen: “FUCK E-SPORTS”.

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