Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
McLaren F1 driver Norris carves path for young, entrepreneurial athletes with gaming brand
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13 Sep 2023
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