Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
McLaren hires Veloce to ensure gaming arm is more than just marketing for ‘real’ motorsport
Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Motorsport Games, ACO unveil expanded Le Mans Virtual Series
Leading racing game developer and publisher Motorsport Games has unveiled a rebranded and expanded competitive esports event based on the iconic 24 Hours of Le Mans in partnership with race organizers …
Juniper Research: esports to become $3.5bn business
Firm projects roughly 70 per cent growth over next four years
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
Eleven focuses on D2C and ‘locally relevant’ sport in new Asia-Pacific service
Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.