Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
McLaren hires Veloce to ensure gaming arm is more than just marketing for ‘real’ motorsport
Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations
‘We’re very focused on bringing the cost cap down’ | Mark Waller, McLaren F1
Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.
Juniper Research: esports to become $3.5bn business
Firm projects roughly 70 per cent growth over next four years
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Formula 1 Esports Series breaks viewing records
Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix.
A total of 11.4
Formula E launches new esports competition
The Formula E electric car-racing series has launched a new esports competition, which will begin later this month and culminate in a grand final event in March
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.