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9 revenue-generating features at the new Tottenham Hotspur Stadium

  • Wi-Fi network and Bluetooth beacons capture crowd movements
  • Catering JV to offer more food and beverage options and speedier service
  • Business planners sat with design team to update revenue model and stadium plans concurrently
The Tottenham Hotspur Stadium is a venue that readily evokes superlatives. Aside from being the first arena outside of the US to be specifically designed to host NFL fixtures, the stadium also boasts the world’s first ‘dividing retractable pitch’. Its giant, 17,500-capacity South Stand is the largest single-tier stand in the country while the 65-metre Goal Line Bar that runs behind it is reported to be the longest in Europe.

Project architect Christopher Lee, managing director, EMEA, Populous, is not shy of singular language either, saying that Tottenham chairman Daniel Levy is the most demanding client he has worked for. Asked whether the 62,062-seat arena is the best of its kind in the world, he qualifies his answer, but only a little.

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