Liverpool’s ‘global marketing platform’ builds foundation for record profit and doubling of commercial revenues
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.