To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Liverpool v New Balance: six things we learned
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Red Bull Bragantino is latest Brazilian club to sign NetBet sponsorship
Brazilian football club Red Bull Bragantino has added online gambling company NetBet to its sponsorship portfolio for the 2020 season
Yokohama quits lead role at Chelsea, replaced by telco Three
Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Estrella Galicia returns to Real Valladolid with shirt sponsor deal
Spanish LaLiga football club Real Valladolid has unveiled beer brand Estrella Galicia as its new main shirt sponsor
Leeds United ‘to replace Kappa with adidas’ in new kit deal
English Championship club Leeds United has agreed to make sportswear giants adidas its new kit supplier
World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.