Liverpool’s ‘global marketing platform’ builds foundation for record profit and doubling of commercial revenues

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Minamino signing helps Liverpool on long road to catch United in Asia

28 Jan 2020
Sponsorship & Marketing

Liverpool v New Balance: six things we learned

4 Nov 2019
Sponsorship & Marketing

Social Media and Sport in China | 4.8 Liverpool FC – Football's first mover

1 Oct 2015

Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners
Governance

McConaughey's star power helps Austin FC make immediate MLS splash

15 Apr 2021