Coming to America | How Bayern’s New York office helped to secure 15 new partnerships

Before opening the NYC office, Bayern had 13 million fans in the US; they now have 27 million. In 2014 Bayern had just eight fan clubs spread across America; now they have 136 in 39 states. Bob Williams investigates.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here