LONDON, ENGLAND - APRIL 14: Brentford fans celebrate after their team scored the equalising goal during the Sky Bet Championship match between Fulham and Brentford at Craven Cottage on April 14, 2018 in London, England. (Photo by Leigh Dawney/Getty Images)
Economic theory says more choice is a good thing, but this underestimates the emotional and cognitive toll of evaluating multiple options. In his latest column, Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains why teams would be well-advised to limit the number of product lines they sell to fans.
Global communications agency Burson Cohn & Wolfe has released its International Sports Federations Social Media Ranking 2019, analysing the performances of 41 Olympic sports federations across Instagram,…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.