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The Fan XP report

LONDON, ENGLAND - APRIL 14: Brentford fans celebrate after their team scored the equalising goal during the Sky Bet Championship match between Fulham and Brentford at Craven Cottage on April 14, 2018 in London, England. (Photo by Leigh Dawney/Getty Images)

It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.

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