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LONDON, ENGLAND - APRIL 14: Brentford fans celebrate after their team scored the equalising goal during the Sky Bet Championship match between Fulham and Brentford at Craven Cottage on April 14, 2018 in London, England. (Photo by Leigh Dawney/Getty Images)

It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.

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In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher