It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.
Buyer’s remorse | Is it better to offer customers less choice?
Economic theory says more choice is a good thing, but this underestimates the emotional and cognitive toll of evaluating multiple options. In his latest column, Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains why teams would be well-advised to limit the number of product lines they sell to fans.
The Secret Fan | Orlando Magic v New York Knicks, Amway Center (NBA)
Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.
Dapper Labs raises another $250m as NFTs continue to surge
Canadian blockchain company more than triples its prior valuation
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
ISL claims Indian NFT first with Terra Virtua deal
The Indian Super League, the top tier of club football in the country, has claimed a first by agreeing a deal with Terra Virtua Limited to launch exclusive non-fungible tokens as digital collectibles ahead…
St. Louis City SC creates team app to engage fans ahead of inaugural MLS season
Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of the its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Eventellect CCO Kate Howard on the changing dynamics of sports ticketing
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.