To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Trailblazers | The sports executives setting the industry’s direction of travel
SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
SportBusiness Consulting Global Media Report 2018
The 2018 edition of the...
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
Open golf championship...
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL...
Buyer’s remorse | Is it better to offer customers less choice?
Economic theory says more choice is a good thing, but this underestimates the emotional and cognitive toll of evaluating multiple options. In his latest column, Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains why teams would be well-advised to limit the number of product lines they sell to fans.
The Secret Fan | Orlando Magic v New York Knicks, Amway Center (NBA)
Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.