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The Fan XP report

LONDON, ENGLAND - APRIL 14: Brentford fans celebrate after their team scored the equalising goal during the Sky Bet Championship match between Fulham and Brentford at Craven Cottage on April 14, 2018 in London, England. (Photo by Leigh Dawney/Getty Images)

It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.

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SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.

Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.