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The Fan XP report

LONDON, ENGLAND - APRIL 14: Brentford fans celebrate after their team scored the equalising goal during the Sky Bet Championship match between Fulham and Brentford at Craven Cottage on April 14, 2018 in London, England. (Photo by Leigh Dawney/Getty Images)

It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.

With almost every match and fixture available on television, and with the internet’s vast array of streaming platforms serving up a whole world of content, the incentive to stay at home on the sofa instead of fighting through the crowds to take up a cramped seat in a cold stadium has never been higher.

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