The Big Debate: Social Media Content
Are brands producing the right content to engage young sports fans on social media?
Gateway to the west
Elisha Chauhan finds out why a stadium project that was rejected by St Louis’ outgoing American football team could become crucial to Major League Soccer’s expansion franchise in the US city.
UAE: Stadia and Facilities
Big, bold, brash and backed up with lots of cash. That is by no means a hyperbolic description of the UAE construction industry. This is, after all, home to man-made archipelagoes in the shape of palm trees or a map of the world. This is where the world’s tallest building, the 830-metre Burj Khalifa, is located. Architects here are not known for their subtlety.
UAE: Sports Events
Given the stiffling summer heat in the Gulf region, most sports events take place between October and April. However, there have been attempts to stage indoor air-conditioned events, particularly the annual Dubai Sports World, which from June until August offers football, basketball, volleyball and tennis facilities to amateurs.
UAE: Sponsorship and Marketing
Deloitte estimates that the sponsorship spend for sports events in Dubai alone is about $100m per year, with 70 per cent of that figure attributed to the seven biggest events.
UAE: Sports Media
When it comes to sports broadcasting, you might say the UAE has lucked out with its time zone. “Around 2.2 billion people across Asia, Europe and Africa live in the four time zones either side of Dubai, making it ideally situated to capture a global television audience,” Deloitte’s Economic Impact of Sport in Dubai report states.
Mathys confirmed as “Official Exhibition Provider” for SportAccord Convention in Lausanne, 17-22 April 2016
Still On Top Of The World?
Just over a decade on from the famous tennis publicity stunt atop a skyscraper in Dubai, Dominic Bliss looks at how the UAE sports industry has evolved and where it is heading.
Long Live The King
Market-leading daily fantasy sports operator DraftKings has built a six million-strong user base in North America and is now set to launch in the UK as the first stop on its journey to tap into the potential of the international market. Kevin Roberts spoke to co-founder Matt Kalish.
ESPORTS | The Game Changer (4/4) – Market size and Business model
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (3/4) – Growing pains and Challenges
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (2/4) – Comparisons and Expertise
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (1/4) – Esports Focus
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
Wimbledon spreads its wings
The operators of Britain’s tennis grand slam are pushing to strengthen the tournament’s brand in key territories worldwide. Rob Ridley reports.
Damage Limitation
At a time of controversy for several federations, how can switched-on brands encourage good governance in sport? Kevin Roberts reports.
EventScotland returns as Silver Partner for SportAccord Convention reinforcing the value for host cities
The Sport Business Summit New York by Leaders, day two round-up
Review of the stage discussions at the Leaders event, including MLS commissioner Don Garber speaking about Fifa, what private equity houses think the hottest investments in sports are, the next steps for esports, and more.
Sport’s Trouble-shooter
Dick Pound, who spearheaded the launch of the World AntiDoping Agency in 1999, has been a central figure in revealing the scale of the recent IAAF scandal. Kevin Roberts spoke to the Canadian about an extraordinary career.
The Leader: Claire Williams
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
Special Treatment?
Ahead of the Rio Olympics, Alex Miller looks at suggestions that major brands are scaling back their hospitality plans for the Games following poor experiences at the Fifa World Cup and Confederations Cup in the country.