Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Italian Serie A football club AC Milan has launched a new mobile application, claiming it will set a first for the domestic game by offering a free live stream of today’s (Monday’s) friendly match at …
Italian Serie A club Juventus has revealed that a digital campaign timed to coincide with its tour of Asia in July garnered 50 million video views and 790,000 engagements while the club was in the region