Due to the financial impact of the Covid-19 pandemic and the absence of any buyers amid the pending arrival of another pro soccer team to the Midwest US market, executives for the USL's Saint Louis FC decided it did not make any sense for the team to continue beyond this campaign. Bob Williams reports
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.