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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Fake news | Major brands take on China’s counterfeiters
With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Hungry Jack’s extends NBL title sponsorship
Fast-food restaurant chain Hungry Jack’s has renewed its title sponsorship of Australia’s National Basketball League club competition for a further three years.
Captain Morgan to sponsor four additional MLS clubs
Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by partnering with MLS teams Inter Miami CF, Los Angeles FC, Minnesota United and Nashville SC.
Philadelphia Union signs stadium naming-rights deal with Subaru
Major League Soccer's Philadelphia Union has signed a stadium naming-rights deal with car manufacturer Subaru of America in a multi-year partnership.
Everton to cut short SportPesa deal at end of 2019-20 season
Premier League club Everton will terminate its main shirt sponsor contract with Kenyan gambling brand SportPesa at the end of the 2019-20 season.
The five-year deal, which was worth €10.8m ($11.6
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
Q&A: Dan Cohen, senior vice-president, Global Media Rights Consulting, Octagon
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans
SF Giants’ Scottsdale renovation marks latest step in Cactus League facility boom
Barry M. Bloom looks at the latest developments being made toward MLB's Spring Training facilities in the Greater Phoenix area. The area is the Spring Training home for half of MLB's 30 teams, with many playing in new or renovated facilities.