Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.
On a Roll
Roller sports lay claim to the IOC’s sought-after youth appeal trump card, but can disciplines like skateboarding and inline skating really be converted into serious Olympic sports?
X Marks the Spot
Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?
Minneapolis extends X Games hosting agreement
US sports broadcaster ESPN, which organises the X Games, has announced that U.S. Bank Stadium in Minneapolis will continue to host the summer edition of the action sports event until 2020.
Extreme partnership seeks to breathe new life into Circuit of Wales project
Officials behind the Circuit of Wales, which is due to become the new home of the MotoGP motorcycling championship in the UK, have breathed new life into the troubled project by striking a business partnership with the Extreme Sports Company.
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.
Ex-Liverpool CEO Moore sees future of sports broadcasting in Unity’s ‘metaverse’
Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.
Brett Gosper on the NFL’s future plans in Europe
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brett Gosper, National Football League’s head of the United Kingdom and Europe. Eric and Chris also discuss a series of ongoing crises within the National Women’s Soccer League, the National Football League Players Association, and numerous facets of top-tier European football.