Roller sports lay claim to the IOC’s sought-after youth appeal trump card, but can disciplines like skateboarding and inline skating really be converted into serious Olympic sports?
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
X Marks the Spot
Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?
Joe Carr | Take an unfortunate situation and create opportunity
Action sports media company Thrill One Sports & Entertainment launched in January, just ahead of the pandemic which brought most live sport to a grinding halt. Chief executive Joe Carr tells SportBusiness how Covid-19 impacted on the new company’s event business and how its creative digital strategy has served to increase reach and deepen engagement with fans.
ESPN lays out plan for return of X Games
US sports broadcaster ESPN has detailed plans to stage its X Games Aspen event in January for the 20th consecutive year, although no fans will be able to attend
Brisbane to host 2021 Nitro World Games
The Australian city of Brisbane has been selected as the host for the 2021 edition of the Nitro World Games extreme sports event
Nitro Circus appoints The Sports Consultancy for host cities search
Nitro Circus, the world’s largest action sports brand, has appointed London-based The Sports Consultancy to work on the host city selection process for its proposed slate of worldwide live events.
Minneapolis extends X Games hosting agreement
US sports broadcaster ESPN, which organises the X Games, has announced that U.S. Bank Stadium in Minneapolis will continue to host the summer edition of the action sports event until 2020.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.