Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Peugeot, Longines and Lacoste with Fédération Française de Tennis
For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.
Sports sponsorship provides enterprise application software company SAP with an important platform to showcase its technology and services to companies of all sizes and industries.
Just over a decade on from the famous tennis publicity stunt atop a skyscraper in Dubai, Dominic Bliss looks at how the UAE sports industry has evolved and where it is heading.
The operators of Britain’s tennis grand slam are pushing to strengthen the tournament’s brand in key territories worldwide. Rob Ridley reports.
Chinese investment in sport has accelerated over the past year. Sportbusiness International looks at the reasons behind this growing trend.
International Tennis Federation president David Haggerty writes exclusively for SportBusiness International about his plans for the sport after being appointed to the helm of the governing body in September
In 2011, Wimbledon began to rethink its approach to China and in particular how it engaged with Chinese fans. Historically, promotion was pretty much limited to what its Chinese broadcast partners did to promote their coverage.
Owen Evans spoke to Stacey Allaster, CEO of the WTA, about her $525m blueprint for how fans will watch women’s tennis over the next five years.
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
Ahead of its second edition, organisers of tennis’ Wuhan Open is tripling the size of its host venue to 15,000 seats – more than all four grand slam showpiece courts. Elisha Chauhan asks if it is too much, too soon.
Michael Downey, the Canadian businessman in charge of reviving British tennis as CEO of the Lawn Tennis Association (LTA), on taking on the old guard and why his organisation is not having an identity crisis.
SportBusiness International looks at the recent deal that sees squash now broadcast on the Tennis Channel in the United States: two racquet sports with great synergies, or a square peg in a round hole?
The redevelopment of the French Open’s iconic Roland Garros tennis complex has attracted significant opposition. Elisha Chauhan spoke to FFT (French Tennis Federation) Director General Gilbert Ysern about ending a challenging tête-à-tête with environmental opposition.
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
The long-awaited International Premier Tennis League, the latest franchise-based sports competition inspired by the successes of cricket’s Indian Premier League, begins this month. Star players are signed up, but with radio silence from its organisers, a similar competition launching at the same time and tickets still not on sale in one of the host countries, could it be doomed for failure?