Tennis
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
France Télévisions sub-licenses Paris, Monte-Carlo Masters rights from WBD to 2026
France Télévisions, the public-service broadcaster, has secured free-to-air rights to the Paris and Monte-Carlo Masters, two of the top events on men's tennis' top-tier ATP Masters 1000 series.
EXCLUSIVE: Pitch strikes deal for United Cup international rights
International broadcast rights to the next three editions of tennis’ United Cup are set to be sold by Pitch International after the agency reached an agreement with Tennis Australia, SportBusiness understands.
Sportradar to develop Tennis Channel’s US streaming service
Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content
Lexus accelerates tennis sponsorship growth with Paris Masters deal
Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament
TV4 to succeed WBD as ATP Tour rights-holder in Sweden
TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
Infront Bettor moves into tennis with ITF rights swoop
Infront Bettor is to succeed rival Sportradar as the distributor of global data and betting streaming rights to International Tennis Federation properties after delivering a successful bid in a request…
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
Ruud factor entices TV2 to net ATP Tour rights in Norway
TV2, the commercial broadcaster in Norway, has finally got its hands on men's tennis ATP Tour, acquiring an extensive package of rights in a three-year deal
ESPN blackout for Charter Spectrum subscribers amid Disney dispute
A number of Disney channels, including sports broadcaster ESPN, went dark yesterday (Thursday) for Charter Spectrum subscribers amid a dispute over the terms of a carriage agreement.
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
New market and record prize money lures Next Gen ATP Finals to Saudi Arabia
Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
BeIN strikes late US Open rights deal in Mena
Pay-television broadcaster beIN Sports has renewed its rights across the Middle East and North Africa to the US Open tennis grand slam for a further five years as part of a deal announced shortly before…
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen