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In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday

The Women’s Tennis Association (WTA) has launched ‘It Takes’, a new global marketing campaign that seeks to showcase the best female tennis players and iconic WTA tournaments. T

London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November

Justin Gimelstob has announced he is resigning from the board of the Association of Tennis Professionals and will not seek another term in a move that could clear the way for Chris Kermode’s contract a…

The total prize money for this year’s edition of the Wimbledon grand slam tennis tournament will be £38m (€37.2m/$41.8m), an 11.8-per-cent increase on last year’s fund of £34m. The

The ATP has confirmed Turin has been selected to host the ATP Finals from 2021-2025

The ATP Finals, the season-ending event for the men’s ATP Tour, is set to leave London, with multiple reports claiming that the Italian city of Turin is favourite to land the tennis showpiece.

The International Tennis Federation has commenced a search for a new host of the Hopman Cup after bringing an early end to its deal with Tennis Australia, as Perth was confirmed as the final host city…

The prize money for the French Open will jump  by 8 per cent this year. This year's second grand slam will feature a total purse of €42.661m ($48.6m). T

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Tennis

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
Tennis

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Indian technology company Infosys has agreed a strategic partnership with Roland-Garros, site of the French Open, adding to its portfolio of grand slam tennis tournaments

In an effort to speed up play and keep fans engaged, the ATP Tour will use a shot clock at every tournament next year

Chris Kermode, the executive chairman and president of the Association of Tennis Professionals (ATP), will leave the post when his term finishes at the end of this year

Tennis Europe has made its first major entry into the professional game by partnering with the German Open to transform the tournament into an event that will crown the sport’s first champion of Europe.

The Association of Tennis Professionals (ATP) has confirmed that Zhuhai will be the new host of a Chinese tournament previously held in Shenzhen.

The Connecticut Open has sold its sanction on the Women's Tennis Association calendar following a 21-year run in New Haven after its financial model was deemed not viable without a title sponsor.

Tennis Australia and men’s world Number One Novak Djokovic have signed on as the latest major strategic partners of technology company Universal Tennis.

All England Lawn Tennis and Croquet Club (AELTC) chairman Philip Brook has said the organisation is considering changing its traditional ballot process for tickets to the Wimbledon grand slam tournament…

Short-form tennis format Tie Break Tens has announced the launch of a grassroots tennis initiative in the US.

The Association of Tennis Professionals and Tennis Australia have today (Monday) confirmed that Sydney and Brisbane will host the new ATP Cup national team event, with a third city to be confirmed soon

Sydney’s Ken Rosewall Arena is to be fitted with a new roof as the city seeks to become one of the host destinations for a new tournament organised by the Association of Tennis Professionals (ATP).

The Lawn Tennis Association is set to receive £40m (€45m/$51m) from the 2018 edition of the Wimbledon tennis Grand Slam, according to the Daily Mail newspaper.

The decision to move the Miami Open to the Hard Rock Stadium has proved an early success with ticket sales up 22 per cent from this time last year

The Association of Tennis Professionals (ATP), the governing body of the men’s professional game, has today (Friday) announced the final shortlist of candidate cities bidding to host the season-ending A…