Tennis
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Saudi Arabia to stage elite invitational event in busy ATP month
Six of the world's top male tennis players are set to take part in an invitational tournament in Saudi Arabia in October, the same month as two of the ATP's leading Masters events are staged, potentially setting the stage for a battle between the ambitious Kingdom and one of the sport's key stakeholders.
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
Sinner serves up record Australian Open audience in Italy
The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years
EXCLUSIVE: CJ ENM renews Australian Open rights to 2027
South Korean media group CJ ENM has renewed its rights to the Australian Open for a further three years, from 2025 to 2027, SportBusiness understands
CCTV retains Australian Open rights to 2026
Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness can reveal.
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Eurosport signs off on ATP Tour rights renewal in France
Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle
Luzhou Laojiao extension marks latest Tennis Australia sponsorship business
Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Amazon ousts Sky by netting Wimbledon rights in Germany and Austria
Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
Simon relinquishes CEO role, Lawler exits amid WTA leadership overhaul
The Women’s Tennis Association (WTA) is seeking a new CEO amid a major restructure of its senior leadership that will see a change in role for Steve Simon and the departure of president, Micky Lawler.