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Media Tennis

Dutch pay-television operator and telco Ziggo has launched a new tennis channel and renewed a wide-ranging carriage and streaming agreement with media group Discovery, bolstering its sports offering from…
Sponsorship & Marketing Tennis

The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Media Tennis

Pay-television broadcaster Sky Deutschland has extended its rights deal for men’s tennis’ ATP Cup, securing live pay-television rights to this year’s tournament in Germany, Austria and Switzerland. S
Events Tennis

Singapore will host an ATP 250 tournament at Singapore Sports Hub's OCBC Arena on February 22-28 on a single-year licence, the ATP has confirmed
Industry Moves Golf

The IMG agency has announced two senior promotions within its media and events team, with Gavin Forbes elevated to executive vice-president and managing director of tennis events, and Grant Slack to serve…
Fan Engagement Tennis

The ATP Tour is looking to recruit a director of social media as it continues to develop its social media channels and digital ecosystem
Events Tennis

Tennis Australia’s chief executive Craig Tiley has said that most players are backing the hard quarantine that has been imposed on players and staff involved in the Australian Open, in spite of some p…
Events Tennis

The 2021 Davis Cup Finals will be expanded from seven to 11 days and is likely to be staged across three European cities, the International Tennis Federation has announced
Media Tennis

Free-to-air commercial broadcaster ServusTV has acquired rights in Germany to tennis’ ATP Cup, a tournament that was aired last year by pay-television broadcaster Sky Deutschland.

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Tennis
Events

Mick Desmond, outgoing commercial and media director for the All England Lawn Tennis Club, talks to SportBusiness about his plans to retire at the end of the 2021 championships and his hopes that his successor will respect his commercial legacy.
Rugby Union
Marketing

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Tennis
Events

The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.
Tennis
Media

The Sinclair-owned outlet continues its rapid rise by becoming the exclusive home of the ATP Tour in US and debuting an international streaming service. Bob Williams reports.
Events Tennis

Health authorities in the state of Victoria have announced stringent quarantine protocols for tennis players and their support teams for the Australian Open in Melbourne next month
Events Tennis

Rafa Nadal and Novak Djokovic will be joined by Serena Williams and Naomi Osaka to play a pre-Australian Open warm-up exhibition tournament in Adelaide after serving their quarantine in the South Australian…
Sponsorship & Marketing Tennis

Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Media Tennis

Greek pay-television broadcaster Cosmote has renewed its rights to a raft of ATP competitions, marking its third major rights renewal in the last month
Events Tennis

The Women’s Tennis Association (WTA) has provided more information about its 2021 season, mapping out a schedule of events through to July 11.
Finance & Law Tennis

An agreement to quarantine international tennis players at The Westin Melbourne has been cancelled after the owners of private properties in the complex threatened legal action due to raised concerns about…
Events Tennis

The 2021 BNP Paribas Open has been indefinitely postponed, marking the second successive year that the showpiece men's and women's tennis tournament has been impacted by the global Covid-19 pandemic
Sponsorship & Marketing Tennis

Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal
Sponsorship & Marketing Tennis

The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.
Events Tennis

Tickets have gone on sale for the 2021 Australian Open, with the event organiser, Tennis Australia, revealing that it plans to fill stadiums to 25 per cent capacity
Sponsorship & Marketing Tennis

Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
Media Tennis

Worldwide broadcast deals for Ultimate Tennis Showdown, the event launched by tennis coach Patrick Mouratoglou during the Covid-19 shutdown, will continue to be negotiated by In&OutStories, the Paris-based…
Events Tennis

The Women’s Tennis Association has announced the schedule for the first seven weeks of its 2021 season that will see it pass through the United Arab Emirates before heading to Australia to prepare for th…
Media Tennis

Pay-television broadcaster Sky New Zealand has agreed a multi-year rights deal for the Wimbledon grand slam tennis championships
Media Tennis

Australian free-to-air broadcaster Nine and Tennis Australia are set to sign a modified broadcast deal for the 2021 summer of tennis
Events Tennis

IMM Sports and Entertainment and the Rio Institute of Tennis (ICT) have announced that the 2021 Rio Open will not take place as planned in February and faces cancellation if a new date cannot be found
Events Tennis

A later start date of February 8 for the Australian Open has been confirmed by tennis governing body the ATP, along with the schedule for the start of the 2021 season
Sports Betting Tennis

Sportsbook and lottery supplier Sporting Solutions has reached an agreement with Stats Perform to harness the sports technology company’s data from the Women’s Tennis Association Tour to provide its cus…
Media Tennis

The Women’s Tennis Association has agreed a new six-year deal with pay-television broadcaster Platforma Canal Plus in Poland, from 2021, amid interest in Polish player Iga Świątek.
Events Baseball

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Sponsorship & Marketing Tennis

Swiss luxury watchmaker TAG Heuer has signed a three-year sponsorship with the Lawn Tennis Association (LTA), the governing body for tennis in the UK
Marketing Tennis

The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
Events Tennis

The Women's Tennis Association is preparing to launch its 2021 season in the first week of January and plans a full calendar of more than 50 tournaments, including events in China
Events Tennis

Tennis Australia is in negotiations with state officials in Victoria on plans to cover the cost of the delayed Australian Open