Multiple Sports
MSG Sports extends, expands Mattress Firm partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Sportradar hires North American head of integrity services
Former NCAA senior executive joins global sports data and technology company
Fanatics follows Topps acquisition with hire of IMG’s Primack
Global merchandising and sports retail company Fanatics has announced the appointment of Matthew Primack as senior vice-president of international business development
Study: Irish sponsorship market returning to peak levels
The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6
KKR ‘seeks PIF backing’ for Telecom Italia bid
US-based private equity firm KKR has approached Saudi Arabia’s Public Investment Fund to support its proposed takeover of Telecom Italia (TIM), the dominant telecoms operator in Italy, it has been reported.
Sportfive turns to Genius’ Klingebiel to lead media rights division
Sportfive has recruited Genius Sports’ Thomas Klingebiel as president of its media rights business.
Infront X chief executive Mueller departs with no direct replacement
Infront has announced Christian Mueller is resigning from his position as chief executive of Infront X, the agency’s digital and technology subsidiary, and that the role will not be filled directly.
Eli Manning joins PE world with Brand Velocity Partners
Former NFL star quarterback continues to expand his post-playing business roles
Playfly Sports bolsters portfolio with Premier Partnerships acquisition
Pennsylvania-based sports marketing outfit Playfly Sports has bolstered its portfolio by sealing the acquisition of sponsorship sales and consulting firm Premier Partnerships.
New York online sports wagering begins at historic levels
Jurisdiction logs nearly as much betting activity as next three states combined
Ken Solomon on establishing an international profile for the Tennis Channel
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.
MSG Sports renews long-standing Anheuser-Busch partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with leading American brewing company Anheuser-Busch
The New York Times acquiring The Athletic in $550m deal
Deal ends lengthy effort by prominent sports media outlet to find a buyer
Online sports betting in New York to begin January 8
Four sportsbooks to be operational in populous state in time for NFL playoffs
EXCLUSIVE: Eleven Portugal close to 300,000 subscribers, eyes up Primeira Liga rights
Eleven Portugal, an arm of the Aser Ventures-owned international sports broadcaster, is confident of achieving break-even during the 2021-22 period as it closes in on 300,000 subscribers, and is also targeting…
David Hasenfratz | Personalised advertising is on the horizon for sport
David Hasenfratz, chief technology officer for virtual advertising firm UniqFEED, argues personalised pitchside advertising will soon be possible in sport and describes the technological steps that will be needed to deliver it.
Ziggo offers Eredivisie action through ESPN carriage deal
Ziggo has agreed a carriage deal with ESPN that will allow it to carry the main channel of its rival Dutch pay-television broadcaster