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Study: Irish sponsorship market returning to peak levels

Kellie Anne Harrington of Team Ireland celebrates with her gold medal during the medal ceremony for the women's light (57-60kg) boxing at the Tokyo 2020 Olympic Games (by Buda Mendes/Getty Images)

The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6m) threshold first reached in 2018 with women’s sport becoming increasingly prominent, according to a new report from sponsorship and research agency Onside.

The Irish sponsorship industry grew by six per cent to reach €180m in 2021, and while the sector’s size has yet to return to pre-pandemic levels, the 16th annual Onside Irish Sponsorship Industry Survey estimates there will be further growth of eight per cent this year to reach €195m.

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