Motorsport
Red Bull Racing converts BMC Switzerland to sponsorship role
Red Bull Racing has signed up premium bicycle brand BMC Switzerland to its sponsorship portfolio.
The company becomes an Official Partner of the Red Bull Racing Formula 1 team across a multi-year contract
Australian Grand Prix Corporation strikes sponsorship agreement with Marriott
The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott
VW set to give go ahead for Audi and Porsche to join F1
Automotive giant Volkswagen is reportedly set to give the green light for two of its brands – Audi and Porsche – to enter the Formula One motor racing series.
Nitro Rallycross goes global with 2022-23 calendar
Nitro Rallycross, the motorsport property created by Travis Pastrana and Nitro Circus in 2018, has detailed plans for its first global calendar
Formula 1 seals deal for return to Las Vegas
The United States is set to have three races on the Formula 1 calendar from 2023 after the motor-racing championship fulfilled a long-held ambition to return to Las Vegas
YellaWood extends title sponsorship of Nascar Cup Series playoff race at Talladega
YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…
W Series to stage record 10-race season
W Series, the all-female car racing series, has announced plans to host a record 10 Formula 1 support races in 2022
FIM JuniorGP rebrand continues with Finetwork title sponsorship
Dorna Sports has signed Spanish telco Finetwork as the new title sponsor of the FIM JunioGP World Championship
Webike extends with Discovery Sports Events for EWC series
Japanese online motorcycle parts outlet Webike has extended as an Official Series Partner of the FIM Endurance World Championship (EWC)
Lizzie Isherwood | F1, the US and new tech, a match made in heaven
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Domenicali sees potential for further additions to F1 calendar
Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Foxtel renews Formula One rights
Australian pay-television broadcaster Foxtel has renewed its exclusive rights for Formula One motor racing in a multi-year deal starting in 2023
Saudi Arabia targeting MotoGP race
Saudi Arabia is seeking to add a MotoGP race to its motorsport events portfolio, according to the country’s Sports Minister, Prince Abdulaziz Bin Turki al Faisal.
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
Calendar unveiled for World RX’s all-electric debut
Rallycross Promoter, commercial rights-holder of the World Rallycross Championship (World RX), has released the calendar for its 2022 season, as it enters into a new electric-powered era
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio