Football
Bayer Leverkusen signs Iqoniq as sleeve sponsor, Bochum lands new shirt sponsor
The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.
Vietnam’s FPT finalises exclusive Uefa club competitions rights deal
Vietnamese telco FPT has acquired exclusive broadcasting rights to Uefa’s club competitions in Vietnam for the next three seasons.
Ukrainian Premier League signs new title sponsorship with VBet
The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor
Italian TV audience tops 17m as Azzurri reach semi-final
Italy’s win over Belgium in the Uefa European Championship attracted a combined audience of over 17 million viewers on Italian free-to-air and pay-television.
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Japan’s WE League signs eight-year DAZN deal, bags title sponsor
Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.
OneFootball picks up J.League rights in Italy
Football-based media platform OneFootball has picked up the broadcast rights for Japan’s J.League in Italy.
The over-the-top platform will stream J.L
Viacom 18 secures exclusive LaLiga rights in Indian subcontinent
Indian media group Viacom 18 has secured exclusive linear and digital media rights to broadcast Spain's LaLiga from 2021-22 to 2023-24 in the Indian subcontinent
Uefa cites ‘local legislation’ for blocking of Euro 2020 sponsors’ rainbow colours
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body.
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Barcelona appoints Reverter as new CEO
Spanish LaLiga team FC Barcelona has named Ferran Reverter as its new chief executive
England-Ukraine is UK’s most-watched live TV event of 2021
England’s run at Uefa Euro 2020 continues to break viewing records, with the national football team’s 4-0 win over Ukraine in the quarter-finals on Saturday pulling in a peak television audience of 20.9 m
Qatar Airways adds Concacaf sponsorship to its major event portfolio
The Confederation of North, Central America and Caribbean Association Football (Concacaf), has agreed a comprehensive sponsorship deal with national carrier Qatar Airways, which becomes the official airline…
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
Swedish audience tops 3m for national team’s Euro 2020 exit
TV4, the Swedish commercial broadcaster, attracted a second-half audience of 2.83 million viewers on Tuesday evening for the Uefa European Championship round-of-16 clash between Sweden and Ukraine
Disney nets Ligue 1 rights in Brazil for three years
The Disney media group has secured rights to broadcast the French Ligue 1 in Brazil from 2021-22 until 2023-24
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Norwich end Errea kit relationship, signs up Joma in ‘record’ deal
Newly-promoted Premier League football club Norwich City has named Spanish sports brand Joma as its new technical kit supplier, ending the club’s 10-year relationship with sportswear rival Errea.
Castore finalises Newcastle United kit deal, leads changes in e-commerce and retail
UK sportswear group Castore has finalised a multi-year kit supplier deal with English Premier League football club Newcastle United