Football
Manchester United agrees Ecolab sponsorship focused on hygiene and sustainability
English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
OneFootball adds various leagues, AFC rights and Serie A clips to Italian portfolio
Football-based media platform OneFootball has significantly upgraded its content portfolio in Italy, adding rights to a string of leagues, including the top divisions in Portugal and Scotland, while also…
The Athletic partners with Astro for Malaysia launch
Subscription sports journalism service The Athletic launched in Malaysia today and announced a marketing and content partnership with Astro, the market's leading sports broadcaster
Bundesliga, Laos Football Fed kick off relationship with Covid workshop
The German Bundesliga last month ran a knowledge-sharing workshop for the Lao Football Federation about restarting football activities during the pandemic
NWSL to explore introduction of VAR technology
The National Women's Soccer League is seriously considering investing in VAR technology to help improve the refereeing standards in the league
Crystal Palace secures new US investment as Textor joins ownership group
American businessman John Textor has become the principal shareholder of Crystal Palace after investing a reported £87.5m ($121m) in the Premier League club.
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
Chiliz adds Aston Villa to growing Premier League portfolio
Global blockchain provider Chiliz has bolstered its Premier League portfolio to five teams by signing a deal with Aston Villa.
The agreement will result in the launch of a $AVL Fan Token on the Socios
RFEF labels LaLiga’s CVC deal as ‘totally illegal’
The Spanish Football Federation (RFEF) has joined Real Madrid and Barcelona in denouncing LaLiga’s proposed investment deal with private equity firm CVC Capital Partners, labelling the agreement as “totally ill…
PP Sports, Tencent, iQiyi pick up non-exclusive Uefa club rights
PP Sports, Tencent and iQiyi Sports have acquired non-exclusive digital streaming rights for Uefa club competitions in China for the upcoming 2021-22 season
Betis lands telco Finetwork as shirt sponsor ahead of betting ban
Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
Liverpool, West Ham and Wolves add sponsors ahead of new season
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio.
The multi-year, global agreement makes the brand the club’s official sound partner.
FIGC follows domestic women’s Serie A deals with international rights award
The Italian Football Federation (FIGC) has awarded international rights to the women’s Serie A to S&T Sports Group, the Miami-based rights consultancy headed by Stefano Turconi.
LaLiga assigns Kore Software to advance sponsorship strategy
LaLiga, the governing body for the top two divisions of Spanish football, has appointed US-based Kore Software to streamline its commercial strategies and support its global growth
V.League 1 postponed until February 2022
Vietnam’s top football division, V.League 1, is to be postponed until February 2022, the Vietnam Football Federation has confirmed.
Ballard named Minnesota United chief executive
Minnesota United has announced that veteran business leader Shari Ballard will replace Chris Wright as chief executive of the Major League Soccer club following the 2021 season
Expedia Group signs one-season sponsorship extension to Uefa competitions
European football's governing body Uefa has renewed travel company Expedia Group’s sponsorship of the Champions League.
NWSL partners with Sport Buff to drive Twitch engagement
The National Women’s Soccer League has announced a multiseason partnership with fan engagement and gamification company Sport Buff to enhance the league's global presence on streaming service Twitch.