Football
Xbox buys into FA’s inclusivity agenda as gaming sponsor
Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association
ALE agrees one-year extension with Corinthians
Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Messi’s PSG debut sets Spanish viewing records
Lionel Messi’s long-awaited debut for Paris Saint-Germain on Sunday became the most-watched French league match in Spanish viewing history.
Mallorca snags Japanese brand aGEL as main shirt sponsor
Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
OL Reign sets NWSL attendance record
OL Reign set a National Women's Soccer League attendance record on August 29 when 27,248 fans watched the team's 2-1 home victory against Portland Thorns at Lumen Field
Women’s World Cup provides tentpole as Football Australia enters new era
In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.
Viacom 18 continues sports push with Ligue 1 rights
Rising sports broadcaster Viacom 18 has secured rights in India for French Ligue 1 football
Parlow Cone to seek re-election as US Soccer president
Cindy Parlow Cone has announced that she will run for re-election as the United States Soccer Federation's president at the organization's next Annual General Meeting in March 2022
KRC Genk claims 5G first with stadium naming rights sponsor
IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
Betclic adds French Football Federation rights to Ligue 1 deal
Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Hankook renews Europa League sponsorship, adds Conference League rights
Korean tyre maker Hankook has renewed its sponsorship commitment to Uefa club competitions for the 2021 to 2024 sponsorship cycle
Nent acquires rights in 10 territories to women’s Serie A
Nordic Entertainment (Nent) Group has acquired exclusive media rights to Italy’s top-tier women’s football league, the Serie A Femminile, as it furthers bolsters its women’s sport portfolio.
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Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Sky Italia picks up Serie C rights
Pay-television broadcaster Sky Italia has agreed a deal to show this season’s Serie C, the third tier of club football in Italy.
VTV Cab secures Ligue 1 rights in Vietnam in three-year deal
VTV Cab, the pay-television arm of Vietnamese state broadcaster VTV, has acquired rights to French football’s Ligue 1 from 2021-22 to 2023-24.
Fifa makes commercial, marketing hires for 2023 Women’s World Cup
John Nicholl has been appointed head of commercial revenues for the 2023 Fifa Women’s World Cup in Australia and New Zealand, while Kim Anderson has been named head of marketing services for the tournament.
Richard Williams | Gambling and football sponsorship – the end of an era?
Richard Williams, a gambling and regulatory partner at Keystone Law, discusses the possible future relationship between gambling advertising and sports sponsorship.
MLS All-Star Game generates mixed domestic ratings success
The 2021 Major League Soccer All-Star Game proved a mixed success on domestic television in the United States, gaining record ratings on the Spanish-language Univision/TUDN but historic lows for the English-language…