Football
Mercado Bitcoin takes shirt branding position at Corinthians
Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
NBC Sports expands women’s soccer coverage with enhanced Ata Football partnership
NBC Sports is significantly enhancing its women's soccer coverage following an expanded deal with the Atalanta Media-owned women's soccer company Ata Football
Stats Perform extends WSL data provision agreement
Sports data and technology company Stats Perform has agreed a three-year extension to its agreement with the English Football Association that will see it become the official data provider of the top-tier…
Mediapro’s OneSoccer added to fuboTV as linear channel in Canada
The Canadian arm of the Mediapro rights agency and production group has reached an agreement with fuboTV to include its OneSoccer streaming service on the sports-focused streaming platform
Getir upgrades global deal with Tottenham Hotspur to sponsor training wear
Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
Coupang Play agrees four-year sponsorship deal with Korea FA
Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association
DC United legend Olsen appointed Washington Spirit president
National Women's Soccer League team Washington Spirit has appointed local pro soccer legend Ben Olsen as club president
Australia to have combined, men’s and women’s football title
A combined champion of Australia's men's and women's professional football leagues will be crowned from next season as part of an expansion of the women's club game by league organiser Australian Professional…
Mola TV signs multi-territory Croatian football deal with Endorphin Magine
Indonesian OTT and pay-television platform Mola TV has acquired rights in four Asian and European markets to club competitions organised by the Croatian Football Federation (HNS) under a deal agreed with…
AFC agrees rights deal with Oman Sport Channel for World Cup qualifiers
State-backed broadcaster Oman Sport Channel has picked up the media rights to the Asian zone qualifiers for the 2022 Fifa World Cup
Sport TV bags rights to Caf’s World Cup qualifiers
Portuguese pay-television broadcaster Sport TV has acquired exclusive media rights for at least 60 African qualifying matches for the 2022 Fifa World Cup, with a focus on the PALOP (Portuguese-speaking…
You First brokers Herbalife Nutrition deal with Tottenham Hotspur Women
Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Inter Milan inks ‘€85m’ DigitalBits deal, AC Milan signs up Expo 2020 Dubai
Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Four Asian football federations back holding a biennial Fifa World Cup
The football federations of Bangladesh, Maldives, Nepal and Sri Lanka have come out in support of Fifa, world football's governing body, holding the men's and women's World Cups every two years rather…
Sportsnet to simulcast OneSoccer’s Canada 2022 Fifa World Cup qualifiers
Canada's final qualifiers for the 2022 Fifa World Cup in Qatar will gain a far greater domestic audience after a deal was struck for Sportsnet to simulcast OneSoccer's coverage of the matches on linear…
Uefa: Euro 2020 figures underline enduring appeal of appointment-to-view events
Uefa, football’s European governing body, has said that viewing figures released today (Thursday) show that Euro 2020 acted as “a timely reminder of the importance major sport events play in delivering tho…
AFC retains Credit Saison as global partner for 2021-24 cycle
The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle
DAZN lays out viewing figures for opening Serie A matches
DAZN, the multi-platform subscription broadcaster, has published audience figures for its first two weekends of Serie A football coverage in Italy, with Juventus’ 1-0 home defeat against Empoli last S…