Football
Sport TV bags rights to Caf’s World Cup qualifiers
Portuguese pay-television broadcaster Sport TV has acquired exclusive media rights for at least 60 African qualifying matches for the 2022 Fifa World Cup, with a focus on the PALOP (Portuguese-speaking…
You First brokers Herbalife Nutrition deal with Tottenham Hotspur Women
Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Inter Milan inks ‘€85m’ DigitalBits deal, AC Milan signs up Expo 2020 Dubai
Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Four Asian football federations back holding a biennial Fifa World Cup
The football federations of Bangladesh, Maldives, Nepal and Sri Lanka have come out in support of Fifa, world football's governing body, holding the men's and women's World Cups every two years rather…
Sportsnet to simulcast OneSoccer’s Canada 2022 Fifa World Cup qualifiers
Canada's final qualifiers for the 2022 Fifa World Cup in Qatar will gain a far greater domestic audience after a deal was struck for Sportsnet to simulcast OneSoccer's coverage of the matches on linear…
Uefa: Euro 2020 figures underline enduring appeal of appointment-to-view events
Uefa, football’s European governing body, has said that viewing figures released today (Thursday) show that Euro 2020 acted as “a timely reminder of the importance major sport events play in delivering tho…
AFC retains Credit Saison as global partner for 2021-24 cycle
The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle
DAZN lays out viewing figures for opening Serie A matches
DAZN, the multi-platform subscription broadcaster, has published audience figures for its first two weekends of Serie A football coverage in Italy, with Juventus’ 1-0 home defeat against Empoli last S…
Serie B club Ascoli FC secures US investment
Ascoli FC has become the latest Italian football club to secure American investment, with North Sixth Group acquiring a 31-per-cent ownership stake in the Serie B team
Swissquote finalises Europa League, Europa Conference League sponsorship
Online bank Swissquote has signed a sponsorship agreement with Uefa for the next three seasons of Uefa Europa League and Europa Conference League competition
AUB seals 2022 World Cup qualifier rights, Integral agency lands Nigeria rights
The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…
Nent adds to armoury in Baltics with Uefa national team rights
Nordic Entertainment (Nent) Group has acquired a wide-ranging suite of Uefa national team competition rights in Estonia, Latvia and Lithuania across the 2022-28 cycle
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Beach soccer, kickboxing added to European Games programme
The European Olympic Committees has added beach soccer and kickboxing to the programme of events for its 2023 European Games in Poland
Europa-Park lands Freiburg stadium naming rights in Infront-brokered deal
German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
Xbox buys into FA’s inclusivity agenda as gaming sponsor
Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association
ALE agrees one-year extension with Corinthians
Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Messi’s PSG debut sets Spanish viewing records
Lionel Messi’s long-awaited debut for Paris Saint-Germain on Sunday became the most-watched French league match in Spanish viewing history.