Football
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Totally Wicked steps up as Blackburn Rovers shirt sponsor
English Championship football club Blackburn Rovers has ended its agreement with Recoverite Compression, with e-cigarette manufacturer Totally Wicked stepping up to become the team’s new shirt sponsor.
Castore to broaden presence in big European leagues with four more kit deals
UK-based sports performance wear company Castore is to expand its football presence ahead of the 2022-23 season with new deals in four of Europe’s top five leagues, SportBusiness understands.
Binance builds football portfolio with Campeonato Paulista sponsorship
Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
Sky extends Northern Ireland Premiership rights to 2025
The Northern Ireland Football League, organising body of the top tier of the domestic club game, has agreed a three-season extension to its rights deal with pay-television broadcaster Sky
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
LaLiga reflects on growth of Global Network project
LaLiga, organising body of the top two divisions of Spanish club football, has hailed the development of its LaLiga Global Network venture, as it marks its fifth anniversary
Eredivisie hires Feyenoord’s Raemakers to head international commerce, strategy
The Dutch Eredivisie has named Feyenoord’s Bas Raemakers as its head of international commerce and strategy.
Brentford posts record turnover, £8.5m loss on path to Premier League
English Premier League club Brentford registered a loss before taxation of £8.5m (€10.2m/$11.6m
EY study: Premier League key contributor to UK economy despite Covid-19 impact
The Premier League contributed £7.6bn (€9.1bn/$10.4b
Betsson signs sleeve sponsorship deal with Chile’s Colo-Colo
Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Bordeaux terminates Winamax sponsorship after brand’s tweets mock club
French Ligue 1 club Girondins de Bordeaux has terminated its front-of-shirt sponsorship agreement with gambling brand Winamax
EXCLUSIVE: Long-serving Mellor to leave IMG next month
Michael Mellor, senior vice-president, head of football at IMG Media, is to leave the agency after more than 27 years with the company, SportBusiness understands
Court sides with LaLiga in legal battle with Real Madrid
LaLiga, the governing body of the top two divisions of Spanish football, has announced today (Friday) that the Central Court of Administrative Litigation has “completely dismissed” an appeal filed by …
Mexican Football Federation signs Bitso as first cryptocurrency sponsor
The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Lille ‘agrees Cazoo shirt sponsorship deal’, adds Forma-Protec
French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor
Crowdfunding platform Recrowd acquires Spezia back-of-shirt rights
Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Disney retains Premier League rights across South America
Media group Disney is in the final stages of agreeing a three-season deal for exclusive English Premier League rights across South America, SportBusiness understands.