Football
Football Australia nets Cupra sponsorship deal
Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra
AFC discussing ‘Asian Super League’ with leading federations and FMA
The Asian Football Confederation is discussing a revamped top-tier continental club competition with its leading federations and its exclusive commercial rights agency Football Marketing Asia, according…
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Austria Vienna continues to display Gazprom branding
Austrian Bundesliga football club Austria Vienna is yet to terminate its sponsorship deal with Russian state-owned gas company Gazprom despite Russia’s invasion of Ukraine.
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
Cazoo makes first Bundesliga move with Freiburg shirt deal
Germany’s SC Freiburg has become the latest football club to sign up online automotive retailer Cazoo as its front-of-shirt sponsor.
Blatter and Platini face Swiss trial in June
Sepp Blatter and Michel Platini, the former presidents of Fifa and Uefa, respectively, will go on trial for fraud and other offences at the Federal Criminal Court in Bellinzona, Switzerland in June
Xero joins Visa in Fifa’s Women’s Football Partner category
Small business management platform Xero has been named as a ‘Fifa Women’s Football Partner’ under the governing body’s new commercial partnership structure that will come into effect in 2023.
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The Women’s Cup returns with expanded format in 2022
The Women’s Cup is returning this summer in an expanded six-team format, with Racing Louisville FC’s Lynn Family Stadium in Louisville, Kentucky, once again hosting the international women's club team tou…
Premier League fan groups blast ‘irresponsible and out of touch’ Champions League reforms
Leading fan groups have described the proposed expansion of the Uefa Champions League as “irresponsible and out of touch” and called on Uefa’s executive committee to block plans to increase the number of ma…
US Soccer, Deloitte secure multi-year sponsorship extension
The United States Soccer Federation has secured a multi-year sponsorship renewal with multinational professional services company Deloitte
Fifa launches free D2C OTT service with over 40,000 live matches per year
Fifa, world football’s governing body, today (Tuesday) launched a free, ad-funded streaming service which will carry over 40,000 live international and club matches per year, all Fifa archive content a…
Footballco acquires Middle East’s Kooora in eight-figure deal
Footballco, the private equity-backed football media business, has acquired Middle East-based digital sports publisher Kooora in an eight-figure, all-cash deal
Fox Sports looks to leverage 2022 Fifa World Cup for Thanksgiving Day ratings bonanza
Fox Sports has unveiled its programming schedule in the United States for the 2022 Fifa World Cup later this year, which includes 35 matches on the main Fox broadcast network and 29 matches on cable channel…
Free takes LFP to court over Ligue 1 rights payment
French telecoms operator Free has filed a legal complaint against France’s Professional Football League (LFP) over the financial terms of its agreement for near-live rights to all 10 Ligue 1 matches e…
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier
Inter Miami co-owners Jorge, Jose Mas among investors poised to take over Real Zaragoza
Spanish second-tier club Real Zaragoza is poised to be taken over by a group of foreign investors, including Inter Miami co-owners Jorge and Jose Mas
Gol to show LaLiga match live on TikTok
Spanish free-to-air channel Gol has announced plans to broadcast next week’s LaLiga football match between Real Sociedad and Real Betis on social media platform TikTok.