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J.League announces sponsorship deal with TikTok amid younger audience drive

(Photo Illustration by Cindy Ord/Getty Images)

J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues.

TikTok becomes a third-tier sponsor alongside web portal Yahoo, professional services firm Deloitte, data analysis service Data Stadium, entertainment group Imagica, messaging app Line and health brand Suntory Wellness.

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