Football
Greek powerhouse Olympiacos close to Cosmote rights deal
Greece’s Cosmote TV is nearing a deal for Olympiacos’ rights in the Greek Super League, making another landmark addition to its portfolio of Greek teams.
‘Unbelievable’ WhaleFin-Atlético Madrid deal signed ‘more than two months ago’
Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.
Uefa bows to criticism and modifies proposed changes to Champions League format
European football’s governing body Uefa has bowed to criticism of its expanded Champions League format and dropped controversial plans to allocate places based on five-year club co-efficient rankings.
Genius takes data tracking and broadcast augmentation to Portugal with Benfica deal
Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica
Trial of former Fox executives and Full Play agency delayed until January
The impending trial of former 21st Century Fox executives Hernan Lopez and Carlos Martinez, and the Full Play agency, on charges related to the US Government investigation into corruption in world football…
GreenPark Sports, LaLiga expand partnership to include NFTs
California-based developer to create in-game digital collectibles
CSL clubs ‘begin training’ despite uncertainty over forthcoming season
Chinese football clubs have begun training for the forthcoming Chinese Super League (CSL) season despite uncertainty over when the season will begin and where it will be staged, according to local media…
Boxt to replace Tomket Tyres on Rangers’ shirt sleeve
Scottish Premiership club Rangers has named e-commerce and fulfilment platform Boxt as its new official sleeve sponsor from next season in a multi-year agreement
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
Spark nets Euro 2024 and 2028 rights in New Zealand
New Zealand pay-television broadcaster Spark Sport has secured the rights for the Uefa European Championships in both 2024 and 2028
Espanyol sets LaLiga first with Crypto Snack deal
RCD Espanyol has claimed a first for LaLiga, the top division of Spanish club football, by agreeing a sponsorship deal with iGaming token Crypto Snack that will lead to it accepting payments via cryptocurrencies
BBC and TalkSport extend domestic radio rights to Premier League
UK public-service broadcaster the BBC and commercial broadcaster TalkSport have agreed three-season extensions to their domestic radio rights deals for the Premier League, the top division of English club…
Serie A agrees AI highlights deal with WSC Sports
Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.
LaLiga adds three more years with BKT
LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT.
The deal will now run for a further three years, until the end of the 2024-25 season
Power Horse deal fuels Almería’s LaLiga promotion push
Spanish Segunda División football club UD Almería has agreed an initial two-year deal with Power Horse through which the energy drinks brand will take stadium naming and kit sponsorship rights.
IMG to produce and distribute Manchester United-Liverpool friendly
Bangkok-based events organiser Fresh Air Festival has appointed IMG to produce and distribute broadcast coverage of the forthcoming pre-season friendly match between Manchester United and Liverpool
Globo ‘nets’ Women’s World Cup rights in Brazil
Brazilian media group Globo is reported to have secured exclusive rights to the 2023 Fifa Women's World Cup
M6 and TF1 seal acquisition of Nations League rights and Euro 2024 finals
French commercial broadcasters M6 and TF1 have concluded a deal for rights to France’s games in the 2022-23 Uefa Nations League, plus a free-to-air package for the Euro 2024 tournament.