Basketball
Free-to-air networks reject telco’s Basketball World Cup sub-licensing talks
Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Qatar’s Al Thani elected Fiba president ahead of first World Cup in Middle East
Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Utah Jazz signs with Kiswe for switch from RSNs to D2C
The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
Spurs ‘to sign Frost Bank’ as arena naming rights sponsor ahead of Wembanyama debut season
The National Basketball Association’s San Antonio Spurs are set to end a two-year search for a new arena naming rights sponsor via a deal with Frost Bank, according to reports.
Sportklub adds Liga ACB to basketball offering
United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…
Dwyane Wade joins WNBA’s Chicago Sky ownership group
Three-time National Basketball Association champion and Hall of Fame electee Dwyane Wade is set to join the WNBA's Chicago Sky ownership group
Phoenix Suns, Mercury land media-rights deal with local TV, leave Bally Sports
The Phoenix Suns of the National Basketball Association and the Mercury of the WNBA will be taking their local broadcasts to Gray Television, leaving Diamond Sports Group's Bally Sports regional sports…
Men’s March Madness field not expanding yet
The National Collegiate Athletic Association (NCAA) Division I Men's Basketball Committee discussed expanding the 68-team field for its marquee March Madness tournament but has elected not to expand …
WNBA announces multi-year Mielle sponsorship
The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
WNBA boasts 46-per-cent viewership rise on ESPN at midway point
The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network
Rivera calls time as MD of NBA Europe and Middle East
Ralph Rivera, the experienced media executive, is to step down as managing director of NBA Europe and Middle East (EME) at the end of this month, it was announced today (Wednesday)
NBA’s Silver: No sovereign wealth funds to control teams in ‘foreseeable future’
National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
BBL hires DAZN’s McKeown as media executive
Neil McKeown has left his role as an executive producer at subscription sports broadcaster DAZN to take up a similar position at the British Basketball League
Fiba, Euroleague Basketball agree to avoid calendar clashes
The International Basketball Federation (Fiba) and Euroleague Basketball have agreed to avoid any calendar clashes of their respective competitions during the 2023-24 season
NBA launches inaugural In-Season Tournament
The National Basketball Association has announced a first-ever In-Season Tournament, tipping off November 3 and running through December 9
BKT renews Euroleague Basketball sponsorship
Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition