Basketball
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space
Silver hopes for return to ‘normal’ for 2021-22 NBA season
Full arenas, high vaccination rate among players give commissioner reasons for optimism
Fiba to market .basketball domain name on GoDaddy registry
Fiba, the world governing body for basketball, is to make its .basketball domain name available to the general public on the GoDaddy registry for the first time
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
NBA expands its ties to Google in multi-year agreement
US-based technology giant grows existing relationship with the league
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
NBA, LegalZoom create small business grant program
League aligns with online legal services platform for new community initiative
NBA superstar Durant, Dapper Labs sign two-year agreement
Canadian blockchain company continues active run of sports-related deals
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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Phoenix Suns and Utah Jazz take Chiliz-NBA team deals past 20
The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain
Athletes Unlimited unveils women’s basketball league
Women’s sports league developer Athletes Unlimited has unveiled women’s basketball as its fourth professional league, joining softball, volleyball and lacrosse.
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Basketball Champions League renews automated highlights deal with WSC Sports
The Basketball Champions League has renewed a deal with Israeli artificial intelligence firm WSC Sports to deliver automated real-time highlights for the competition until 2024
Foxtel, ABC renew Women’s NBL rights
Australia's Women's National Basketball League has renewed domestic media-rights deals with pay-television broadcaster Foxtel and public-service broadcaster ABC for the 2021-22 season
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9