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Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio

(Photo by Christian Petersen/Getty Images)

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.

The sponsorship will include advertising and prominent placement of the DWS logo at Lakers home games in Staples Center in addition to a widespread content partnership, including engagement on social media channels, enabling DWS to further showcase its brand globally.

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