American Football
XFL puts 2022 relaunch on hold to discuss potential CFL partnership
The Canadian Football League and XFL have entered into formal talks to "work together to identify opportunities for the leagues to collaborate, innovate, and grow the game of football
Chiefs strike field naming rights deal with GEHA
Insurer expands its tie to NFL team in decade-long venue pact
WFT to unveil new team identity next year
NFL franchise solidifies intended timetable for rebranding process
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
Disney ‘pushing back’ on NFL desire to double rights fees
The Walt Disney Co. is reportedly pushing back on the National Football League's desire to charge domestic rights partners double the amount they have been paying to broadcast games
FCF posts strong metrics in opening weekend
League official app briefly tops sports category in Apple App Store
Chapek: Disney’s NFL rights bid must ‘make sense’
CEO signals some price sensitivity for upcoming negotiations with the league
Sampson Yimer | US sports fans at tension point on return to live events
Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.
Rootes resigns as Texans president
Longtime executive had been with team for essentially its entire history
Legends sets hospitality sales records at Super Bowl LV
New event mark set for food and beverage sales, as well as for merchandise
Super Bowl LV shows ratings erosion
Blowout game leads to marked viewership attrition
Washington Football Team hires Code and Theory for rebranding process
The National Football League's Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.
ProSieben to broadcast European League of Football, nets strong Super Bowl audience
German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition
Buccaneers strike multiyear partnership with Little Caesars
The National Football League's Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium
Hannah Robertson | How sport can give back to our frontline workers
Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic
NFL completes turbulent 2020 season within normal timetable
Amid pandemic, league plays its entire 2020 season schedule
NFL’s Super Bowl fan cutouts create illusion of full stadium
Strategically spaced cutouts supplement actual fan attendance for game
Kuaishou shares surge in Hong Kong IPO
Chinese short-form video platform Kuaishou saw its shares almost triple in its Hong Kong stock market debut after a $5.4bn (€4.5bn) initial public offering.