American Football

Start-up American football league continues dealmaking in advance of debut

The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso

Insurance giant to sponsor new fifth down of play in start-up football league

The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season

German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021

US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights. U

SEH Sports & Entertainment Holding, the company set up by former ProSiebenSat

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase

Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League

Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.

Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement

US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League

New ownership of Johnson and Garcia plot out third attempt for spring league

Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park

Embattled NFL franchise continues ongoing rebranding effort

The National Football League on September 10 began its 2020 season on schedule, kicking off the campaign with a prominent moment of unity among players of the Kansas City Chiefs and Houston Texans

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game

Influential NFL team owner notably shifts tone on racial justice issue

DeSantis argues wrong message sent in advance of Super Bowl LV

The National Football League and NFL Players Association will close all of their facilities, including team headquarters, on November 3 to allow all NFL-related personnel to vote on Election Day in the…

NFL Media properties broaden distribution through prominent OTT service

The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.

The National Football League's Detroit Lions have named US online gaming operator BetMGM as the team's first official sports betting partner

NFL commissioner details additional planned initiatives for 2020 season

US President seeks to have Power Five conference reverse prior suspension

NFL assumes control of probe as tumult continues for embattled franchise

NFL commissioner continues new stance on racial justice issues

Network parts with broadcaster after 26 years following use of anti-gay slur

NFL team's moves continue industry reckoning around racially oriented imagery

Flagship NFL media property fronted by veteran network talent

The Canadian Football League has abandoned plans to stage any sort of shortened season this year, and will instead focus its efforts to restarting play in 2021

Former NFL RB, McKinsey exec becomes NFL's first Black team president

2019 Heisman Trophy finalist is vocal in push to play this year

Washington Football Team's minority owners are reportedly pressuring majority owner Dan Snyder to sell the National Football League franchise