American Football

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Fan Engagement American Football

Start-up American football league continues dealmaking in advance of debut
Sponsorship & Marketing American Football

The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Sponsorship & Marketing American Football

Insurance giant to sponsor new fifth down of play in start-up football league
Events American Football

The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season
Media American Football

German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021
Sponsorship & Marketing American Football

US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights. U
Events American Football

SEH Sports & Entertainment Holding, the company set up by former ProSiebenSat
Fan Engagement American Football

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
Sports Betting American Football

Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League

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American Football
Fan Engagement

Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
American Football
Media

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
American Football
Media

Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.
American Football
Technology

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
Media American Football

US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
Governance American Football

New ownership of Johnson and Garcia plot out third attempt for spring league
Sponsorship & Marketing American Football

Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Marketing American Football

Embattled NFL franchise continues ongoing rebranding effort
Governance American Football

The National Football League on September 10 began its 2020 season on schedule, kicking off the campaign with a prominent moment of unity among players of the Kansas City Chiefs and Houston Texans
Licensing & Merchandising American Football

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Governance American Football

Influential NFL team owner notably shifts tone on racial justice issue
Governance American Football

DeSantis argues wrong message sent in advance of Super Bowl LV
Governance American Football

The National Football League and NFL Players Association will close all of their facilities, including team headquarters, on November 3 to allow all NFL-related personnel to vote on Election Day in the…
Media American Football

NFL Media properties broaden distribution through prominent OTT service
Sponsorship & Marketing American Football

The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.
Sports Betting American Football

The National Football League's Detroit Lions have named US online gaming operator BetMGM as the team's first official sports betting partner
Governance American Football

NFL commissioner details additional planned initiatives for 2020 season
Governance American Football

US President seeks to have Power Five conference reverse prior suspension
Governance American Football

NFL assumes control of probe as tumult continues for embattled franchise
Governance American Football

Chaos continues for embattled NFL team
Governance American Football

NFL commissioner continues new stance on racial justice issues
Media American Football

Network parts with broadcaster after 26 years following use of anti-gay slur
Governance American Football

NFL team's moves continue industry reckoning around racially oriented imagery
Media American Football

Flagship NFL media property fronted by veteran network talent
Governance American Football

The Canadian Football League has abandoned plans to stage any sort of shortened season this year, and will instead focus its efforts to restarting play in 2021
Industry Moves American Football

Former NFL RB, McKinsey exec becomes NFL's first Black team president
Governance American Football

2019 Heisman Trophy finalist is vocal in push to play this year
Governance American Football

Washington Football Team's minority owners are reportedly pressuring majority owner Dan Snyder to sell the National Football League franchise