American Football
News
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
European League of Football announces Barcelona as eighth franchise
The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021
FBC Mortgage acquires on-field rights at University of Central Florida facility
US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights.
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Former ProSiebenSat.1 executive Karajica launches European League of Football
SEH Sports & Entertainment Holding, the company set up by former ProSiebenSat
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
Nickelodeon, CBS Sports “Nick-ify” NFL playoff game to reach younger audience
Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
Broadcast deals help NFL maintain UK presence despite London games cancellation
Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.
SoFi Stadium looks to break new ground with massive videoboard
With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
Fox Sports strikes multiyear media rights deal with The Spring League
US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
XFL planning 2022 return after takeover
New ownership of Johnson and Garcia plot out third attempt for spring league
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Washington Football Team initiates new advertising campaign
Embattled NFL franchise continues ongoing rebranding effort
NFL’s 2020 opener begins with moment of unity
The National Football League on September 10 began its 2020 season on schedule, kicking off the campaign with a prominent moment of unity among players of the Kansas City Chiefs and Houston Texans
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Cowboys owner Jones softens stance on player protests
Influential NFL team owner notably shifts tone on racial justice issue
Florida Governor opposes Buccaneers’ no-fans decision
DeSantis argues wrong message sent in advance of Super Bowl LV
NFL, NFLPA to close facilities on Election Day
The National Football League and NFL Players Association will close all of their facilities, including team headquarters, on November 3 to allow all NFL-related personnel to vote on Election Day in the…
NFL Network, NFL RedZone get carriage on YouTube TV
NFL Media properties broaden distribution through prominent OTT service
Raiders bring in Homie as official real estate partner
The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.
Detroit Lions name BetMGM first sports betting partner
The National Football League's Detroit Lions have named US online gaming operator BetMGM as the team's first official sports betting partner
Goodell reaffirms support for Black community
NFL commissioner details additional planned initiatives for 2020 season
Trump presses Big Ten for football return
US President seeks to have Power Five conference reverse prior suspension
NFL takes over investigation into WFT conduct and culture
NFL assumes control of probe as tumult continues for embattled franchise
Washington Football Team hit with more sexual harassment allegations
Chaos continues for embattled NFL team
Goodell says he wishes he listened to Kaepernick sooner
NFL commissioner continues new stance on racial justice issues
Fox Sports drops Brennaman from its NFL coverage
Network parts with broadcaster after 26 years following use of anti-gay slur
Chiefs ban headdresses, Native American face paint at Arrowhead Stadium
NFL team's moves continue industry reckoning around racially oriented imagery
ESPN unveils retooled “MNF” announcing crew
Flagship NFL media property fronted by veteran network talent
CFL scraps efforts to stage 2020 season
The Canadian Football League has abandoned plans to stage any sort of shortened season this year, and will instead focus its efforts to restarting play in 2021
Washington Football Team names Wright as president
Former NFL RB, McKinsey exec becomes NFL's first Black team president
OSU QB Fields creates petition urging Big Ten to reverse 2020 decision
2019 Heisman Trophy finalist is vocal in push to play this year
Washington Football Team minority owners pressuring Dan Snyder to sell team
Washington Football Team's minority owners are reportedly pressuring majority owner Dan Snyder to sell the National Football League franchise