American Football
European League of Football turns to StreamAMG for global streaming
StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition
Amazon accelerates NFL Thursday exclusivity to 2022
Company reaches additional rights agreement with league, Fox Sports
NFL Draft outdraws Oscars, secures second-biggest ever audience
The National Football League reaffirmed its position as the most valuable property in the United States media landscape when the first round of the 2021 NFL Draft on April 29 outdrew the Oscars for the…
Comcast executives show changing sentiment toward new NFL rights deal
US-based media giant Comcast, which less than two months ago warned that signing a new NFL rights deal would lead to "tough decisions" elsewhere for the company, now wants to use its renewal with the league as a template for building its sports portfolio. US Editor Eric Fisher reports.
NFL Draft returns to high energy with attending fans
Event for now is most-attended sports function in the US since pandemic started
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
49ers unveil extensive marketing campaign to celebrate 75th anniversary
The National Football League's San Francisco 49ers have unveiled a yearlong marketing campaign to celebrate the team's 75th anniversary
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.
NFL signs Valspar as UK sponsor in CSM-brokered deal
The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
CFL pushes back season start, reduces schedule
The Canadian Football League has pushed back the start of its 2021 season by almost two months to August 5 and reduced the regular-season schedule by 18 games to 14
NFL schedule release set for May 12
League owners also approve shift in jersey uniform number policy
Hulu secures deal to carry NFL Network, RedZone
The National Football League and Walt Disney Co
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
NFL, iHeartMedia to create league-branded podcast network
League to significantly expand its presence in podcasting
LA Rams, Rocket Mortgage leverage partnership for NFL Draft
The National Football League's Los Angeles Rams have leveraged their partnership with leading mortgage lender Rocket Mortgage to create the officially-named Rocket Mortgage Draft House for next week's…
NFL strikes trio of historic sportsbook agreements
Caesars, DraftKings, FanDuel designated official sports betting partners
Jaguars align with Honeywell on safe stadium initiative
Dashboard developed by technology company will monitor stadium controls
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.