SportBusiness International

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Genius, Perform claim first with Football DataCo partnership

Genius, Perform claim first with Football DataCo partnership

By: SportBusiness International team

14 Nov 2017
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Football DataCo, the official data rights-holder of all professional leagues in England and Scotland, has agreed an integrity partnership with sports data and technology company Genius Sports and digital sports content and media group Perform.

The first-of-its-kind partnership will enable English and Scottish football competitions to benefit from bet monitoring systems that will identify unusual or potentially suspicious patterns in global betting markets. The systems will monitor more than 5,000 matches per season.

The agreement covers odds movements across 14 different competitions, including the English Premier League, English Football League, Scottish Professional Football League and the English and Scottish FA Cups.

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