SportBusiness International

Analysis and insight for the global sports business


Viewers have followed the fortunes of promising athletes in USOC's NBC Sports show 'Scouting Camp: The Next Olympic Hopeful' (NBC Sports Network)
25 Oct 2017

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

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