Events

Basketball
Events

The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Winter Sports
Events

US Ski & Snowboard is looking to tap into the buzz around the United States winter sports scene by teaming up with action sports' X Games on a new, combined event
Basketball
Industry Moves

Micky Lawler, who helped spearhead the growth of women's tennis over the past decade, has turned her attentions to basketball, becoming commissioner of the new 3x3 women's league, Unrivaled.
Professional Wrestling
Events

World Wrestling Entertainment's three largest stadium events are all heading to Indiana state capital Indianapolis over the next few years in what the promotion today (Monday) called a 'first-of-its-kind'…
Sailing
Finance & Law

Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.
Sailing
Sponsorship & Marketing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Freeskiing
Events

The Snow League will debut in the United States early next year and has investment from the likes of Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures
Basketball
Events

The new-look Big3 basketball competition is heading to Miami, with the purchase of a $10m (€9.3m) franchise led by local media and sports executive Heath Freeman.
Esports
Events

The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games
Basketball
Events

Unrivaled, a 30-player 3x3 short-format basketball league for professional players, is looking to reshape the offseason for athletes, offering six-figure salaries to keep the stars of the WNBA at home.
Motorsport
Finance & Law

Liberty Global has taken a controlling stake in Formula E, after acquiring shares in the electric motor racing series held by media company Warner Bros. Discovery (WBD)
Action Sports
Events

Action sports event X Games is to undergo its first major transformation since coming under the majority ownership of private equity firm MSP Sports Capital more than 18 months ago, shifting to a team-based league structure.
Multi-sport
Events

Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
Multi-sport
Events

An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan
Olympic Games
Industry Moves

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.
Football
Events

The 2025 Africa Cup of Nations will now take place in early 2026 to avoid a clash with Fifa’s new Club World Cup competition, which launches in the US next summer.
Baseball
Sponsorship & Marketing

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Athletics
Media

The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.