Ultimate Fighting Championship (UFC)
UFC loses EMEA chief Allen
David Allen has stepped down as senior vice-president and general manager of the Ultimate Fighting Championship’s (UFC) Europe, Middle East and Africa (EMEA) division less than six months after being appointed to the role at the mixed martial arts series.
UFC links up with USADA for major anti-doping drive
The Ultimate Fighting Championship (UFC) is to partner with the US Anti-Doping Agency (USADA) as part of a major drug testing programme that will be rolled out across the mixed martial arts series.
UFC secures Korean debut with Seoul event
The Ultimate Fighting Championship (UFC) mixed martial arts series has reached an agreement to stage its maiden event in South Korea.
UFC partners with IMMAF to boost MMA development
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a partnership with the International Mixed Martial Arts Federation (IMMAF) in an effort to promote the development of the sport at an amateur level.
UFC unveils anti-doping scheme in wake of scandals
The Ultimate Fighting Championship (UFC) has announced a new multi-million dollar anti-doping plan which it says will put it at the forefront of professional sports bodies, in the wake of a string of high-profile suspensions.
UFC promotes Allen to lead EMEA operations
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) series has promoted David Allen to the position of senior vice-president and general manager of its Europe, Middle East and Africa (EMEA) division.
UFC targets Asian development with new appointment
The Ultimate Fighting Championship (UFC) has appointed Ken Berger as its new executive vice-president and general manager of Asia as part of a move to drive the mixed martial arts (MMA) organisation’s development in the region.
UFC breaks new ground with full-year schedule
The Ultimate Fighting Championship (UFC) mixed martial arts series has made history by announcing a full-year schedule for the first time, with 2015 set to take in 45 events across the US, Canada, Latin America, Europe, Australia and Asia.
UFC serves up promotion for Cook
The Ultimate Fighting Championship (UFC) mixed martial arts series has promoted Garry Cook to the position of chief global officer.
Game On
A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.
VIDEO: UFC’s Gaming Ambition
Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.
The Leader: Dana White
Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."
UFC seals return to Germany with Berlin event
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has announced it will return to Germany after unveiling a new event for Berlin on May 31.
A New Sin
Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.
UFC preparing for Asian expansion in 2014
The Ultimate Fighting Championship mixed martial arts organisation has detailed plans of a major expansion in the Asian market, with UFC Asia managing director Mark Fischer stating as many as seven events could be held in the continent this year.
UFC to open second weight class for women
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has announced the addition of a second women’s weight class after it acquired 11 fighters from the Invicta FC female-focused promotion.
UFC head named Sports Innovator of the Year
Ultimate Fighting Championship (UFC) president Dana White has been honoured with the prestigious title ‘Sports Innovator of the Year 2013’ by SportBusiness International magazine.
UFC tempts legalisation bid with $135m injection
Ultimate Fighting Championship (UFC) CEO Lorenzo Fertitta has renewed mixed martial arts (MMA)’s bid to become legal in New York, by saying that it would generate $135 million in annual economic activity for the state.