Saudi Pro League
Saudi Pro League switches ball supplier mid-season as Adidas replaces Nike
German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Hutton: Broadcaster enthusiasm drives 650-per-cent uplift in Saudi Pro League media revenue
This summer’s influx of star footballers to the Saudi Pro League has helped boost its international media rights revenues by 650 per cent, contributing to an annual figure of $100m (€95m) from global med…
PIF-owned Saudi real estate firm signs Al-Ittihad sponsorship
Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad.
Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Cook swiftly departs Saudi Pro League for Birmingham City role
Former Manchester City chief executive Garry Cook is leaving his position as executive president and CEO of the Saudi Pro League (SPL) after less than six months in the post to take up a new role at English…
Crown Prince opens door to private investors to grow Saudi Pro League pot
Crown Prince Muhammad bin Salman has outlined ambitious plans to quadruple the annual commercial revenues, and more than double the market value, of the Saudi Pro League (SPL) by permitting private investment…
Surge of Saudi Pro League international TV deals secured by IMG
The IMG agency is understood to have secured deals with 36 broadcasters since coming on board to sell the international rights to the Saudi Professional League (SPL) in the wake of Cristiano Ronaldo’s a…
Cook named Saudi Pro League chief executive
The Saudi Pro League has set out its ambitions to become “one of the world’s leading football leagues” after appointing experienced sports business executive Garry Cook as chief executive and adding indus…
PIF-backed real estate developer signs ‘$25.5m-per-year’ Saudi league title sponsorship
The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
SSC acquires Saudi Professional League rights in nine-figure deal
Saudi Sports Company (SSC), the state-controlled sports media company, has acquired domestic broadcast rights to the Saudi Professional League (SPL), Saudi Arabia’s King’s Cup and the Saudi Super Cup in a three-season agreement running from 2022-23 to 2024-25.
Saudi Pro League appoints Rise Group to fuel sponsorship growth
The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.