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Motorsports stakeholders and more prominent rights-holders are tending to drive the hardest bargain in the renegotiation of sponsorship contracts during the Covid-19 pandemic, according to the head of…

Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.

Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds