PGA Tour
PGA Tour looks to create its own ‘Drive to Survive’ effect with Netflix docuseries
Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.
American Express extends PGA Tour event title sponsorship through 2028
American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
PGA Tour secures Twitter, SiriusXM extensions
The PGA Tour and social media platform Twitter have unveiled a partnership extension that will bring additional content to live audio feature Twitter Spaces
PGA Tour unveils ‘Drive to Survive’-style Netflix docuseries
The PGA Tour has unveiled a behind-the-scenes Netflix docuseries in partnership with Box To Box Films, the creator's of Formula 1's hugely-successful Drive to Survive
PGA Tour, FanDuel extend sports betting partnership through 2024
The PGA Tour and leading sports betting operator FanDuel have announced a three-year extension of their content and marketing partnership through 2024
Mickelson claims to win PGA Tour’s Player Impact Program
US golfer says he is in line to gain $8m top prize
PGA Tour allows players to compete in Saudi International but with strict conditions
The PGA Tour has granted permission for around 30 of its members – including Phil Mickelson, Dustin Johnson and Bryson DeChambeau – to take part in the Saudi International on February 3-6, 2022, but unde…
PGA Tour, BetMGM extend sports betting partnership through 2024
The PGA Tour and leading US gaming company BetMGM have announced a three-year extension of their sports betting marketing and content relationship through 2024.
ESPN+ unveils expansive PGA Tour Live coverage in 2022
ESPN and the PGA Tour have unveiled details for the inaugural season of PGA Tour Live on ESPN+ in 2022, which will more than triple the total coverage of the Tour's direct-to-consumer streaming service.
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
PGA Tour details extensive purse increases for 2022
Commissioner Monahan outlines in memo to players plans for widespread pay boosts
PGA Tour ‘plans’ guaranteed money global events to fend off Saudi-backed rival league
The PGA Tour is reportedly planning to create a series of international tournaments that will offer guaranteed money to the world’s best players in an effort to fend off a proposed splinter league run by…
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Bellerive Country Club to host 2030 Presidents Cup
Bellerive Country Club in St. Louis, Missouri, will host the 2030 Presidents Cup, the PGA Tour has announced
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Vodka brand Tito’s seizes opportunity of PGA Tour’s spirits category shake-out
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Shriners Children’s extends PGA Tour Las Vegas tournament title sponsorship through 2026
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
PGA Tour, PointsBet extend sports betting partnership
PointsBet live betting odds will be featured on PGA Tour linear broadcasts on NBCUniversal's Golf Channel and streaming service Peacock as part of a three-year partnership extension