HomeMediaGolfUSA
Premium

PGA Tour looks to create its own ‘Drive to Survive’ effect with Netflix docuseries

Brooks Koepka is among the participants for the new Netflix docuseries in partnership with the PGA Tour, Vox Media Studios and Box to Box Films (Credit: Getty Images)

Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Golf
Finance & Law

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.
Premium
Golf
Events

Saudi International takes place from February 3-6 European Tour decision to cancel co-sanctioned events ‘unfortunate’ L
Premium

Related News

Golf
Media

Event marks unique collaboration between Turner Sports, international partners
Golf
Media

Sport 24, the in-flight and in-ship television service operated by the IMG agency, has acquired rights to this year’s edition of golf’s PGA Championship, which gets underway tomorrow (Thursday).
Golf
Media

Veritone, the US-based artificial intelligence technology company making increasing moves in the sports sector, has widened its agreement with the United States Golf Association to include the programmatic…
Golf
Industry Moves

The Asian Tour has appointed IMG's David Rollo as chief operating officer

Most recent

Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium
Multiple Sports

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium