Paris 2024
Sanofi signs as top-tier Paris 2024 sponsor in internal marketing drive
The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
PwC joins Paris 2024 domestic sponsorship programme
Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
IOC agrees pathway for future Olympic sports, six IFs set to be recognised
The International Olympic Committee has finalised the sports and events programme for Paris 2024 and made several key decisions on the Milan-Cortina 2026 Winter Olympics and LA 2028 Summer Games
Paris 2024 ‘on track’ to hit two-thirds of €1.1bn sponsorship target by year end
The Paris 2024 organising committee says it is “on track” to hit two-thirds of its €1.1bn ($1.3bn) sponsorship target by the end of 2021, despite the ongoing difficulty of the Covid-19 pandemic.
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IOC TOP sponsor Atos signs Paris 2024 domestic cybersecurity deal
Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event
Paris 2024 selects eight agencies to support domestic sponsorship sales
Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Four French federations pay compensation after snubbing Le Coq Sportif for Paris 2024
Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Paris 2024 facing legal challenge over media village plans
Plans by the Paris 2024 Olympic Games organising committee to build a media village in a city park have been hit by a legal challenge from local residents
Breakdancing’s Paris 2024 bow is ratified, boxing and weightlifting pay the price
Breakdancing has been confirmed for its summer Olympic Games debut at Paris 2024, as the International Olympic Committee (IOC) approved an event programme and athlete quotas which have seen boxing and…
Paris 2024 revamps venue plan for Olympics, Paralympics
The organising committee of the 2024 summer Olympic and Paralympic Games in Paris has presented a new venue masterplan as it continues efforts to achieve savings of around €400m ($476.4m).
Paris 2024 ‘confident’ of hitting €1.1bn sponsorship target following Orange deal
The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic.
The city is still aiming to raise €1.1bn ($1.2
Orange assumes domestic telco role as Paris 2024’s latest Premium Partner
French telco Orange has become a ‘Premium Partner’ and ‘Official Supplier’ to the Paris 2024 Olympic and Paralympic Games.
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Paris 2024 scraps temporary aquatics venue in cost control measures
The Paris 2024 organising committee has made further revisions to its construction plans, announcing that it will no longer build two temporary venues as part of a suite of cost control measures to ensure…
Le Coq Sportif wins race for Paris 2024 apparel deal
France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Paris 2024 kit supply tender ‘attracts at least three bids’
An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally
Paris 2024 selects Tahiti for Olympic surfing competition
Paris 2024 has today (Thursday) confirmed that the Polynesian island of Tahiti will host surfing events during its summer Olympic Games, subject to formal approval from the International Olympic Committee…
FDJ extends support for French sport with Paris 2024 deal
French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris
Paris mayor warns IOC of risks attached to Airbnb deal
The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.