NCAA
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
US judge blocks NCAA from enforcing NIL rules
A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…
NCAA bundles women’s basketball into $920m, eight-year ESPN deal
The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).
NCAA faces antitrust lawsuits from athletes, seven states
Seven states have filed a lawsuit in a federal court in West Virginia that challenges the NCAA's transfer rules while three college athletes filed a lawsuit against the NCAA in California saying the prohibition…
NCAA president proposes major change to allow schools to pay athletes
NCAA president Charlie Baker has called on the US college athletics governing body to create ways for Division I schools to enter into name, image and likeness (NIL) deals directly with their athletes.
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Men’s March Madness field not expanding yet
The National Collegiate Athletic Association (NCAA) Division I Men's Basketball Committee discussed expanding the 68-team field for its marquee March Madness tournament but has elected not to expand …
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA facing fresh antitrust lawsuit
The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
BeIN Sports France renews NCAA college sports deal with ESPN
Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros