NCAA
‘Employee-employer’ relationship to be tested in US college sport
A US appeals court has ruled that some college athletes may qualify as employees under federal wage laws, in what is another setback to the National Collegiate Athletic Association in its long-running…
College sports conferences ‘exploring’ naming-rights sponsorships
College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
NCAA on-field sponsors ‘start of trend’ to open up new revenues
More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
NCAA agrees to athlete revenue sharing in $2.8bn antitrust settlement
The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
US judge blocks NCAA from enforcing NIL rules
A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…
NCAA bundles women’s basketball into $920m, eight-year ESPN deal
The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).
NCAA faces antitrust lawsuits from athletes, seven states
Seven states have filed a lawsuit in a federal court in West Virginia that challenges the NCAA's transfer rules while three college athletes filed a lawsuit against the NCAA in California saying the prohibition…
NCAA president proposes major change to allow schools to pay athletes
NCAA president Charlie Baker has called on the US college athletics governing body to create ways for Division I schools to enter into name, image and likeness (NIL) deals directly with their athletes.
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Men’s March Madness field not expanding yet
The National Collegiate Athletic Association (NCAA) Division I Men's Basketball Committee discussed expanding the 68-team field for its marquee March Madness tournament but has elected not to expand …
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA facing fresh antitrust lawsuit
The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes