NBC Sports
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
Gaming Society, NBC Sports team up to produce women’s sports content
Betting education platform Gaming Society and NBC Sports' On Her Turf have announced a new content partnership aimed at expanding women's sports editorial coverage and promotion
NFL hires Dorfler as chief financial officer
The National Football League has named Christine Dorfler as its chief financial officer, replacing Joe Siclare who served in the role from 2011-2022 prior to transitioning to the NFL's executive vice president…
NBC Sports, Peacock retain Tour de France rights to 2029
NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Cordella named to key role at NBC Sports, Peacock Sports
Veteran NBCUniversal executive Rick Cordella has been promoted to the role of president of programming of both NBC Sports and Peacock Sports, further highlighting the expansive role the streaming service…
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
NBC Sports posts best ‘SNF’ opener rating since 2015
Buccaneers-Cowboys clash delivers 35 per cent viewership boost
NBC Sports remains bullish on PGA Tour despite LIV Golf threat
NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf
Peacock sees Premier League record streaming audience
Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
Big Ten signs landmark media rights deals with CBS, Fox, NBC
Agreements are by far the most lucrative conference pacts in US college sports history
Fantasy sports leader Berry joins NBC Sports
Analyst has been an influential figure in the development of fantasy sports
NBC Sports creates NIL marketplace
Comcast-owned entity makes move into emerging space