Manchester City
European Super League project crumbling as clubs withdraw
The controversial European Super League is on the brink of failure following the withdrawal of all six Premier League clubs involved in the project
Forbes list sees Barcelona assume top spot, toppling Real Madrid, Manchester United
Real Madrid and Manchester United’s hold on Forbes’ list of the world’s most valuable football clubs has been broken by Barcelona, which has assumed top spot for the first time.
B
Manchester City eyes audiences in Middle East with noon.com deal
Premier League football club Manchester City has secured a regional sponsorship contract with digital marketplace noon.com
Manchester City posts £126m loss for 2019-20, expects profit in 2020-21
English Premier League football club Manchester City posted a net loss of £126m (€147m/$174m) for the 2019-20 season but expects to return to profitability in 2020-21 as the financial impact of Covid-19 be…
Manchester City agrees revenue-share deal to launch fan tokens on Socios.com
English Premier League side Manchester City has agreed a deal with fintech blockchain company Chiliz to launch fan tokens on Socios.com
Manchester City doubles up its digital display with ‘Supersized LED’
Premier League club Manchester City has begun to install a new ‘Supersized LED’ two-tier digital display system around the perimeter of the Etihad Stadium pitch.
Man City-Midea deal to include NYCFC, Zurich added to regional portfolio
Consumer home appliances brand Midea has expanded its global sponsorship of Premier League club Manchester City to include Major League Soccer club New York City FC and the Manchester City women’s team.
Manchester City adds Unilumin to roster of global partners
Premier League club Manchester City has signed Chinese LED display company Unilumin Sports as a global partner
Manchester City launches Alipay partnership in China
English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.
Axi trading platform launches rebrand with global Manchester City deal
Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Manchester City signs up HWT Clinic as 17th regional sponsor
English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Matthew Glendinning | Making commercial sense of a Messi move
Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.
City strikes regional sponsorship deal with payment brand Laybuy
Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Mondelēz signs Manchester City deal as part of multi-club strategy
Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’.
Th