HomeNewsSponsorship & MarketingFootballUnited Kingdom

OKX adds new ‘metaverse experiences’ offering to City sponsorship

Image: OKX

Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.

SportBusiness understands that current official training kit partner for Manchester City acquired additional rights from the club to use the four players – men’s team players Ilkay Gündoğan, Jack Grealish and Rúben Dias and women’s team player Alex Greenwood – in a promotion called the ‘OKX Collective’ for the rest of the season.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here