Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
SportBusiness understands that current official training kit partner for Manchester City acquired additional rights from the club to use the four players – men’s team players Ilkay Gündoğan, Jack Grealish and Rúben Dias and women’s team player Alex Greenwood – in a promotion called the ‘OKX Collective’ for the rest of the season.
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