Major League Baseball (MLB)
MLB, MLBPA strike deal with Sorare for baseball NFT game
Pact is the first outside of soccer for fast-growing NFT platform
MLB sets plans for return of regular season games to London
League revives a key component of its international fan development efforts
MLB expands scope of ASG with new beachfront attraction
League to have a sizable presence in many parts of the Los Angeles market
MLB levies record-level suspension on Dodgers’ Bauer
League's domestic violence policy to face test as pitcher plans appeal
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
A’s drawing their smallest crowds in decades
Shedding of top talent, potential relocation leads to widespread fan unrest
Astros set sales records with City Connect Space City uniforms
Mission Control-inspired alternate design proves popular with fans
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
Padres complete jersey patch deal with Motorola in MLB first
US telecom company takes advantage of newly opened sponsorship asset
MLB player salaries see boost coming out of lockout
Terms of new labor deal help drive increased spending
Angela Ruggiero on advancing a data-driven future for the sports industry
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Angela Ruggiero, co-founder and chief executive of Massachusetts-based Sports Innovation Lab. Fisher and Russo also discuss the rebirth of American football entity the United States Football League, the beginning of operations for the newly merged media company Warner Bros. Discovery, Major League Baseball’s renewed streaming deal with YouTube, the upcoming 2022 National Football League Draft in Las Vegas, Nevada, and billionaire Elon Musk’s unsolicited $43bn (€34.3bn) bid to acquire social media platform Twitter.
MLB sets extensive plans for Jackie Robinson Day
Nationwide celebration to mark 75th anniversary of historic event
YouTube renews MLB streaming deal with 15-game schedule
Games to be shown in more than 182 countries on Google-owned platform
Reds president apologizes after chiding unhappy fanbase
Executive previously asked discontented fans 'where are you going to go?'
Lerner family considering sale of MLB’s Nationals
Club retains investment bank Allen & Co. to review potential options
Blake Lawrence on expanding athlete marketing with Opendorse
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Blake Lawrence, chief executive and co-founder of Nebraska-based athlete marketing platform Opendorse. Fisher and Russo also discuss the return of golfer Tiger Woods from a serious auto accident to compete in The Masters, the opening of the legal sports betting market in the Canadian province of Ontario, Major League Baseball’s new streaming agreement with NBCUniversal’s Peacock, the ongoing sale of the National Football League’s Denver Broncos, and MLB’s new use of PitchCom technology.
MLB finalizes streaming rights agreement with Peacock
League once again carves out an exclusive streaming rights package
NFL led latest Fanatics funding round with $320m investment
Sports-related entities provide more than half of most recent company financing