Major League Baseball (MLB)
MLB approves use of PitchCom technology
Electronic system aimed at curbing sign stealing, improving pace of play
MLB develops new marketing campaign for start of 2022 season
League looks to refocus fan attention on the field after bruising offseason
MLB finalizes provisions of new uniform patch program
Details of new commercial effort line up with prior industry expectations
Marc Badain on Oak View Group’s bold plan for Las Vegas
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Marc Badain, lead executive on Oak View Group’s dramatic arena and entertainment complex planned for Las Vegas, Nevada. Fisher and Russo also discuss a recently completed stadium funding plan for the National Football League’s Buffalo Bills, a $100m financing round for trading card and collectibles company Collectors Holdings Inc., Sorare’s expanding presence in the United States through a new agreement with Major League Soccer, college basketball’s Final Four, and the forthcoming debut of Major League Baseball games on Apple TV+.
Mets plan ‘full-court press’ to alert fans of first Apple TV+ game
Slotting of planned Scherzer debut on streaming service has roiled team's fans
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
MLB extends national sponsorship run with Mattress Firm
League expands its tie with Texas-based mattress retailer
BeIN extends MLB rights in France
Pay-television broadcaster beIN Media Group has extended its rights deal in France for Major League Baseball.
MLB was first broadcast in France by beIN when it aired the 2014 World Series
MLB creates new global Home Run Derby traveling exhibition
New 'Home Run Derby X' will visit London, Seoul, and Mexico City
Corona strikes first major league partnership with MLB
Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
MLB completes $125m sponsorship deal with Capital One
League refills its banking category with Virginia-based holding company
MLB sees sponsorship rise in 2021 with more growth on the way
Successful entry into emerging categories such as crypto fuels increase
Sanders targets MLB’s antitrust exemption
Vermont senator looks to remove league's long-held federal protections
Helbiz adds MLB rights in Italy to portfolio
Helbiz Media, a division of US-based micro-mobility company Helbiz, has added to its North American sports rights portfolio in Italy by agreeing a deal with Major League Baseball
Labor deal now in hand, MLB looks to drive new revenue
Following the completion of a five-year collective bargaining agreement with the Major League Baseball Players Association, MLB is actively seeking to develop a wide range of new commercial opportunities. US Editor Eric Fisher reports.
MLB sets plans for 2022 version of MLB.TV
Flagship out-of-market streaming product returns for new season
A’s hit with setback in Oakland ballpark development push
Team places offer on a fifth potential ballpark site in Las Vegas
MLB restores traditional MiLB league names
League brings back historic monikers for the affiliated minors