LIV Golf

Golf
Governance

PGA Tour commissioner Jay Monahan has conceded that the embattled golf organization cannot compete with the Saudi-backed breakaway LIV Golf in a financial "arms race" to compensate the best players in…
Golf
Events

Move aimed in part at helping fend off LIV Golf threat
Golf
Sports Betting

The PGA Tour and bet365 have announced a three-year content and marketing agreement through 2024, which designates the online gaming company as an official betting operator of the organization.
Golf
Governance

The Saudi-backed LIV Golf is aiming to secure official world rankings points for its players in a further attempt to legitimize its place in the professional golf landscape, its chief executive Greg Norman…
Golf
Governance

Golfer remains firm in belief he should be able to choose where to compete
Golf
Governance

As PGA Tour commissioner makes passionate defense, Norman insists LIV Golf is 'not going anywhere'
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Schreiber, founder and chief executive of Playfly Sports. Fisher and Russo also discuss the tumultuous week surrounding the competitive debut of LIV Golf, the record-setting sale of the National Football League’s Denver Broncos, the NFL’s rising business and talent development interests in Africa, a $50m (€48.6m) round of fundraising for Religion of Sports, and Warner Bros. Discovery’s hire of Luis Silberwasser to lead its sports business.
Golf
Sponsorship & Marketing

PGA Tour tournament sponsor cuts ties with prominent golfer
Golf
Governance

Escalating battle between rival golf properties hits new level of animosity
Golf
Media

Rights to LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week have been acquired by broadcasters including DAZN, Eleven Sports, Sky Deutschland, SPOTV in Southeast Asia and…
Golf
Media

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Golf
Governance

Six-time major winner joins breakaway circuit following four-month hiatus
Golf
Media

Noted commentator Arlo White to serve as lead play-by-play voice
Golf
Governance

33rd ranked player in the world is believed to be first to depart in this fashion
Golf
Sponsorship & Marketing

Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Golf
Events

The Saudi Arabia-backed LIV Golf Invitational Series has announced the field for its inaugural event at London’s Centurion Club later this month, with former world No.1