English Football League (EFL)
EFL launches TikTok channel
The English Football League has launched a channel on short-form video platform TikTok
EFL puts spotlight on small businesses with eBay deal
The English Football League has signed a sponsorship deal with e-commerce giant eBay that will afford advertising space to small businesses
EFL’s international RFP asks bidders to weigh up rights sales versus d2c streaming
The English Football League has issued its Request for Proposals for international broadcast rights from the 2022-23 season onwards
Crouch Review calls for independent regulator for UK football in preliminary report
The UK government’s fan-led review into football has called for an independent regulator for the game and suggested fans be given powers to veto important decisions as part of a suite of preliminary r…
Carabao renews EFL Cup title sponsorship to 2024
Thai energy drink Carabao has extended its title sponsorship agreement for the EFL Cup, English football’s league cup, for another two seasons.
Puma named EFL match ball supplier as Mitre era over
Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
EFL’s Parry: ‘We want all our clubs to survive without owner funding’
SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the first article in the series, Rick Parry, chairman of the English Football League (EFL) outlines a three-point plan for the professional game in England and calls for more transparency from the game's governing bodies.
EFL: Premier League rights deals missed opportunity to address imbalance
The English Football League has hit out at the Premier League’s new domestic broadcast rights deals, claiming that the agreements will preserve an “unfair financial distribution model” across English footb…
Lifebuoy to supply hand sanitiser for EFL clubs, as Synlab tests Barça’s sports teams
Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
EFL secures £117.5m MetLife loan to support Championship clubs
The English Football League has secured a £117.5m ($161.7m/€137.8m
Failure of EFL salary cap points to need for cooperation and pragmatism
Toby Duthie, founding partner of accounting and consulting firm Forensic Risk Alliance and Matthew Coomber, associate with the firm, say there is a clear opportunity to change governance in English football and secure the long-term financial health of the game
Cazoo adds EFL deal to growing sports sponsorship portfolio
The English Football League has signed up online used car retailer Cazoo to its sponsorship portfolio
Carabao Cup final moved to April to boost chances of full crowd
The English Football League has rescheduled the 2020-21 Carabao Cup final to increase the chances of the match being played in front of a large crowd
EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown
Experienced Birch succeeds Baldwin as EFL chief executive
Experienced football executive and administrator Trevor Birch has been named as the new chief executive of the English Football League, the governing body of the three leagues below the Premier League
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
Rugby main beneficiary as UK government unveils £300m sports support package
A total of 11 UK spectator sports will receive a share of £300m (€335m/$397m) from the UK government to see them through coronavirus restrictions this winter.
EFL launches fan campaign as iFollow piracy surges during lockdown
The English Football League has said piracy of its iFollow streaming service has surged after it removed restrictions on the number of matches fans could watch on the platform during the Covid-19 pandemic